Unicorn Messaging: The Membership
Put yourself in a category of one. With words that work.
Become untouchable by getting out of your head and onto the paper.
This is the membership that cocreates messaging and copy with you– pulling you out of a saturated market and turning you into a brand that your people crave.
Go from
Treating ChatGPT like the sh*tty intern who can’t get the copy vision
Hiding your links because you know the words won’t hit
Getting passed over because of general, vanilla messaging
Feeling like your offer’s fire, but the articulation behind it has it in a sales chokehold
Confusing the f*ck out of your hot audience with pretty words that don’t activate the (instant) need to buy
Watering yourself down because your online messaging doesn’t match real-life you
To
Creating copy that humans actually connect with and buy from
Proudly dropping the link, because your copy sells better than Shelby Sapp after an energy drink
Pulling your people in because your messaging is a refreshing glass of strawberry lemonade when everyone else is selling day-old cucumber water
Busting out of the best-kept secret zone because your copy matches the power of what you’re delivering (underselling, WHO?)
Writing high-impact, clear copy that makes your people want you so badly they can’t shut up about you to their networks either
Being your fully expressed self in-person, on your website, when you’re selling, and at every online touchpoint.
Being the unicorn means being the option your competitors are terrified of their people finding you.
You feel like you write decent copy but you have to put your energy behind your offers to sell them.
You’re hungry to learn the messaging tweaks you need to hit higher income months, differentiate yourself from similar businesses, and ascend to unicorn status where you are the go-to name for your specialty.
What’s Included
01. Bite-Sized BTS Messaging Transformations
2x a month get access to Lucy’s writing cave and hear how she positions brands to scale, writes headlines that people are reciting in their sleep, and crafts copy that sticks.
03. A Monthly Messaging Cocreation Call
Bring what you need to write. Write it. Lean on Lucy in the room to give you feedback, get her hands on important lines, and call you out when you’re about to put ‘empower’ in the header.
02. A Monthly Roasting Call
Pre-submit a piece of your copy and watch Lucy rip it down and verbally rewrite aspects of it within minutes every single month.
04. 10% off 1:1 Services
Want to hop on a private consulting call? Want my spicy writing for your hot new offer. Book anything. Whenever. Get a unicorn rate.
One of the Internet’s top copywriters in your pocket. For the price of a gym membership.
F*ck off, Equinox, we don’t need to get our reps in when our copy is doing the heavy lifting.
You could write something that feels good.
Or you could write something that positions you as the obvious choice.
Join In
Investment: $995/quarter or $2995/year
First 10 spots get a complementary 30-minute consulting call with me to write your one liner
Inside, you’ll get:
x2 bite-sized messaging and copy trainings per month
1 monthly roasting group call
1 monthly messaging cocreation call