Because whoever said you have to choose between fun and rich clearly has never had me write their sales page.
Copywriting
Copy is the salesperson who sells for you 24 hours a day.
They can either be the highly attuned, fun salesperson that makes people excited to buy OR the one who’s spitting out info and using flat language, praying someone off the street inquires about the damn thing.
Your offer is way too needed to have lackluster language around it.
Great copy makes you money. Yes. But that’s almost underselling it.
Because great copy:
Turns window shoppers into high-ticket buyers.
Because a casual 3 am scroll can real quick turn into a ‘I joined’ when the words hit just right.
Positions your product or service as the only option.
Close the competitor’s tabs, because the job of strong copy is to lean heavily on your differentiators and present them in an activating way.
Sells while you're offline.
Not in a I made $800K while drinking a marg way. Although I guess that’s possible. But in a my baby’s sick, I can’t fathom posting this week. Oh, holy bootycrack, I have 3 new leads after being totally offline for 48 hours way.
Is a HORROR movie for your non-ideal clients.
Close the competitor’s tabs, because the job of strong copy is to lean heavily on your differentiators and present them in an activating way.
Builds your confidence.
It’s not about this one sales page. Or that About page. When you have convicted language that makes your offer a must-buy, you feel bad NOT selling it. When your story is on full display, speaking to people, you feel bad NOT telling it.
Reflects your personality.
We see so many business owners be these happy-go-lucky, fun people then go full corporate librarian when the sales copy comes out. They make it weird. Don’t make it weird. Your copy should sound like you, not PrOfeSsionaL you.
The Copy Options
Let’s Work Together
A Terrifying Audit
The Copy Roast
Send me your copy and say a prayer for your ego. I’ll go in and tell you why it’s falling short, giving you high-level insights AND verbally rewriting important sections for you in a recorded video– so you can edit that thing to do the heavy lifting for you.
The Day Trip
All the copy you need, done in a day. No coincidence this is the offer that put me on the map. When you get a 6-page website or 3 fun-to-read sales pages done before afternoon tea– high on life is an understatement.
The Anti-Retainer Ongoing Copy Offer
A Day That Feels Like Magic
The Club
A flexible system for high-growth businesses and creative agencies. Tell me you want in, then order off the a la carte copy menu whenever you want. I follow your copy needs, and you don’t give me $15K and your firstborn child to work with me.
Not to brag, but I’m gonna brag
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Emma Changose - Wedding Photographer
“I expected good, this just blew my expectations away. I feel like every inquiry I get from this point forward will be a dream client. She is magic. Literal magic!”
★★★★★
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Alisha - The Social Impact
“When I showed the copy to my business coach, she said “Your copy, honestly…you may not even need to book them in for a discovery call, it’s that good. YOU ARE A GEM!”
★★★★★ -
Sherry Sutton - Sherry Sutton Marketing
“Lucy (the genius behind My Write Hand Woman) is an absolute rock star. She perfectly captured my fun, quirky, yet kind of nerdy personality.”
★★★★★ -
Erin Newman - Soul Fire Ignitrix
“I really needed clarity on the ways in which I help people. And Lucy's bold, authentic writing was exactly what I needed.”
★★★★★ -
Erika Cartledge
“After hitting that publish button, I was able to convert 16% of my free challenge participants into paid clients which helped me have my first five-figure launch. This was my highest converting challenge to date and what changed was who wrote the copy!”
★★★★★ -
Kristy Silva - Weddings By Kristy
“Reading over my site is a massive confidence boost. She’s worth every penny and I know this site will be attracting the clients I want to work with.”
★★★★★
I create the copy that matches your conviction.
But do you *really* need a copywriter to get these results?
Most of you who made it here are pretty dang sure you wanna hire (you’re just trying to figure out who). But if you’re on the fence, this section is for you.
Because there’s ChatGPT
It can write words. But it can’t create original concepts rooted in creativity, emotion, and activation– all the things you need for those words to be effective. Plus, if you’re not clear on what you’re trying to say, Chat will just mirror that lack of clarity back to you. Then RIP, here lies the prettiest sentences that never drove revenue.
Because you’re a pretty good writer.
But are you a good sales writer? You might be a fabulous writer, but if you’re not able to make people pay you without talking to you first– then that writing isn’t performing the way it needs to. Good copy = you show up less in the sales process.
Because it’s expensive
Totally expensive. Thousands. For words? Ridiculous. But when you start viewing copy as evergreen sales material that’s selling for you without hiring a teammate, getting on calls, creating more content, or restructuring your offer suite– suddenly it starts looking cheap.
Because you don’t have the bandwidth to outsource right now.
I get it. No, not ‘I understand your concern.’ I get it. I’ve written for 100s of clients and I get up to speed quickly. Not to be all ‘pick me’ about it, but it’s my job to legit erase your plate. Give me all the rambles and watch what it turns into without you even needing to participate (much).
Because you’re not sure it’s going to convert.
Me either. Wait, what?
Yeah, I don’t know if it’ll convert. Guaranteed results is a huge red flag. But do you want to take that risk with words you’re not even excited to show up for? Or should we team up, use your client’s language, craft sales copy that makes your jaw drop, and create something that’s so dang differentiated, people can’t ignore it?
Because I might not sound like you.
I probably won’t. Not exactly like you. That would be weird. And anyways, you can just transcript your voice if you want you, but on paper. My job is to take the best parts of you (humor, audacity, empathy, expertise) and combine them with what your ideal client needs to hear to make moves. That’s what makes killer copy.
Because…won’t your web designer take care of the copy?
Ask them. They might stab you with their eyes.
And if you know you want to hire, but you’re not sure if it’s me, here’s what I’ll leave you with.
Keep reading the website.
If you buy something.
Read my clients’ websites.
If you scurry to my Instagram.
If you can’t stop reading.
If you decide to take my quiz.
If you decide to take action in some way.
Hire me.