Because ‘kinda clear’ and ‘engaging enough’ is costing you clients 

Brand Messaging

What is Brand Messaging? 

Taken straight from GePpeTto, brand messaging is the strategic articulation of how your brand communicates its value, voice, and vision to the world. The best businesses don’t fit in any crowd. 

Here’s how I see it. Think about hot people. Okay, crush in brain? Your eyes register them first, obviously. That’s your visual brand. Logos. Fonts. Colors. They need to be exciting, clean, pretty, or bold. But then you talk to them. Two paths from here. They’re funny, engaging, intelligent, persuasive, charming, or empathetic– and you’re like, ok I’m gonna marry them. Or they’re flat, boring, kinda mean, shallow, and then you literally never think about them again. That’s your brand messaging. It’s how your brand speaks. It can either boost your visual brand or unravel it and make you forgettable.

I’d say your choice, but this messaging mama bear will not let you pick option 2. 

Messaging is the root of all evils marketing problems 

And bad messaging loves to masquerade as other issues

  • “People just don’t get what I do. I must be offering something too sophisticated or too different to make sales.”

    Or you’re making excuses for unclear messaging.

  • “I’m getting so many compliments on my content and my offers, but I feel like I’m not making as many sales as I should be.”

    You’re so right, your messaging has you caged in the dreaded bestie zone. Where people give you nice words, not money.

  • “My sales calls are so long and people have so many questions. I’m constantly repeating myself.”

    Because your messaging is doing none of the heavy lifting for you.

  • “I’m so bored of my content and marketing campaigns”

    Boring messaging makes boring content. I don’t make the rules.

  • “My business isn’t attracting the people I want to work with. Maybe people can’t afford the offers that are meant for them.”

    Or maybe, the offer isn’t positioned for those people to actually want it.

Before you throw your entire strategy out the window. Burn down your offer suite. Hire that dream coach. Keep pouring hours into content that isn’t lighting you up. Do a ton of cold outreach or lead gen. Buy another crystal. Or go back to school for marine biology.

Let’s look at your messaging. It’s the root cause for a lot of business issues, relatively inexpensive to fix, and so freakin’ magical when it HITS.

What strong messaging does

Makes your people feel seen and immediately repels those wrong-fit clients, so you’re not capping your income with people who aren’t right for you. 

Elevates the conversation, so you’re not stuck creating another ‘good-on-paper’ business and can truly expand into the impact you want to be creating. 

Hits people on a visceral level so they not only leave the device screen thinking about you, but they can’t shut up about you to the people in their circles. 

Beautifully supports your visual brand and your strengths, so you can play bigger knowing everything in your world is aligned. 

Eliminates competition because your differentiators are so clear it’s no longer is this right for me it’s I’m not investing anywhere else.

Positions your business for higher profit years, major collaborations, PR opportunities, global events, and unrealistic expansion.

Ok Lucy, fix it 

Hyper-Productive Hours That Connect All of The Dots

 Messaging Intensives

Book an intensive if you’re confused about your offer suite, positioning, and foundational messaging. Word on the street is I craft 3+ pages of messaging for your business in 60 minutes– writing things like your mission statement, brand voice, a bank of content starters, your bio, or blurbs on your differentiators. But we’ll customize the session to whatever you need. My people love these for their entire business or for focusing on the articulation around 1 offer. 

Investment: $750

A Full Brand Messaging Deck

The Brief

Think about how extensive visual branding is. We do that for your verbal brand. Work with me to craft the entire base for how your company speaks. You’ll get an extensive deck with your mission statement, company one liner, problem articulation, solution articulation, differentiators defined, ideal client avatar, product suite articulation, brand values, headline/content starters bank, IG bio, founding story, founder bio, brand voice, and brand voice application.

Investment: $2900

*or $2000 if you also book The Day Trip for your website copy
Timeline: 1 Week

People say nice things about me sometimes

  • Emma Changose - Wedding Photographer

    “I expected good, this just blew my expectations away. I feel like every inquiry I get from this point forward will be a dream client. She is magic. Literal magic!”

    ★★★★★

  • Alisha - The Social Impact

    “When I showed the copy to my business coach, she said “Your copy, honestly…you may not even need to book them in for a discovery call, it’s that good. YOU ARE A GEM!”

    ★★★★★

  • Sherry Sutton - Sherry Sutton Marketing

    Sherry Sutton - Sherry Sutton Marketing

    “Lucy (the genius behind My Write Hand Woman) is an absolute rock star. She perfectly captured my fun, quirky, yet kind of nerdy personality.”


    ★★★★★

  • Erin Newman - Soul Fire Ignitrix

    “I really needed clarity on the ways in which I help people. And Lucy's bold, authentic writing was exactly what I needed.”


    ★★★★★

  • Erika Cartledge

    “After hitting that publish button, I was able to convert 16% of my free challenge participants into paid clients which helped me have my first five-figure launch. This was my highest converting challenge to date and what changed was who wrote the copy!”
    ★★★★★

  • Kristy Silva - Weddings By Kristy

    “Reading over my site is a massive confidence boost. She’s worth every penny and I know this site will be attracting the clients I want to work with.”


    ★★★★★

Deciding between them? Let’s talk about it. 

Was gonna do a cutie little flowchart here, but messaging is so personal– you’re going to have to talk to me.

I don’t bite and I’ve been told I’m a really chill salesperson. Trust me, I despise most sales tactics.