The Day Trip

All the copy you need. Done in a day.

We need to talk about the copy situationship you have going on 

Getting that copy done has been on your to-do list forever

It’s weird because your business friends know, your mentor knows, your mom knows, and everyone’s like ‘ok, are you gonna do it?’ and you’re just like ‘yeah!’ so they’re like ‘when’ and you’re like ‘soon’ and then 6 months go by and you actually wanna vom when you think about someone seeing your copy without meeting you (or content you) first.

Let’s stop with the drawn out timelines and back and forth conversations

Look, I know that agency wants to take things slow. Masterpieces take time. Trust the process. But 12 weeks to get the copy you need that may or may not end up hitting the spot?! Not. The. Vibe. Every day you’re housing vanilla words is a day people are passing up on your corner of the web. Let’s get a date on the calendar and knock this out, yeah?

You deserve princess treatment from the words that are selling for you 24 hours a day

I’m talking rose bouquets, slip into your feminine, we GOT you words that seem to sell for you when you’re out with the girlies or leisurely waking up to new inquiries on a sunny Wednesday morning. Because your copy leads when you physically can’t fathom getting on another 35-minute sales call to explain why your program is the GOAT.

Imagine the mental unload

I create strategic, results-oriented copy that does the heavy sales lifting for you– in one day. Just give me your to-do list (and tbh, your wishlist, because I write fast) and watch copy pour out like literal magic. Stop the spiraling thoughts of burning down your business and no one getting it. No one comes back the same after they go on a trip with me.

The solo (copy) escape you never knew you needed

It’s time to hop in and get sh*t done

Lightning Speed

A surge of copy. On your desk. Zero drama. When I say I don’t move fast, I move crazy– what I mean is you’ll be looking under the desk for my second brain and wonder how I still have 10 fingers when you see what we can produce in a day.

A Fresh Take on Your Messaging

I see you staring at the vanilla words that don’t even feel like you. You’ve left them there, because good enough, right? But in this new iteration of your brand, that won’t cut it. I know there’s a sparkly, unicorn, girly pop with an edge inside. Let’s write from her POV.

Full Focus

No long timelines. No mental load. No waiting for what you need. Pick your day, let’s get it done together. When I go all in on you, the momentum we generate allows me to craft the same amount of copy you (or most people tbh) would do in 3 months.

How It Works

  • Oh, you thought I was going to YOLO it? Nope, I’ll be there, colored pens in hand, making sure I can give you a pretty damn good estimate for what I think we can get done during your day trip. We’ll also pick your date on this call.

  • Aka you filling out a few things so we can just hit ‘start route’ and go on your day trip without looking at a fork in the road thinking, ‘wait, so what is it that you’re trying to do with your current freebie?’

  • We need the right snacks. I can’t be bringing Rx bars when you need Cheetos to make it through freeway traffic. We’ll be talking for the first 30 minutes of your day to tie up loose ends in your offer suite, get aligned on the day, nail your brand voice, and get those last few business questions answered before go time.

    *if you want my help fully building out your offer, defining your brand messaging foundations, or articulating the core of your business– you can always add on an extended strategy session for us to have more time to strategically map out the bones of your messaging

  • A straight 4 hours. No breaks. No meals. For me. You can have at it with your favorite Cava order. I’ll start writing. I’ll send you things as soon as they’re ready for you to take a look. I’ll keep writing as you’re making comments. Then I’ll edit for you in the brief downtime we have where you’re reviewing other pages. No stops. Just me crafting epic copy in record time with your feedback.

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Types of Trips

Brand Messaging

Website

Sales

The Brand Messaging Trip

You know what you do. You know why it’s great. But articulating that in a way that makes people hit buy and spread the word– that’s the challenge. 

Brand messaging foundations are the verbal counterpart to your visual brand. In this trip, we’re creating your messaging foundations and crafting a deck for you to pull from whenever you need to write or talk about your business. 

You know what you do. You know why it’s great. But articulating that in a way that makes people hit buy and spread the word– that’s the challenge. 

Brand messaging foundations are the verbal counterpart to your visual brand. In this trip, we’re creating your messaging foundations and crafting a deck for you to pull from whenever you need to write or talk about your business. 

Inside this deck, I’ll write out your:

  • Mission Statement

  • Company One Liner

  • Problem Articulation

  • Solution Articulation

  • Differentiators Defined

  • Ideal Client Avatar

  • Product Suite Articulation

  • Brand Values

  • Headline Bank

  • IG Bio

  • Founding Story

  • Founder Bio

  • Brand Voice

  • Brand Voice Application 

If there’s remaining time, I recommend having me write:
→ Your home page
→ A welcome sequence
→ More headlines for your upcoming content
→ A short/medium length sales page

Wanna see some examples?

Initium.AI

Messaging Breakthrough: AI got an academic makeover

Slink Through Strength

Messaging Breakthrough: Pole dancing is now scientific.

ReplicAIDE

Messaging Breakthrough: AI-voice assistant? Try top sales hire.

The Website Trip

You’re so over the vanilla website that makes you hesitate every time someone says ‘send me your link, I want to check it out.’ You want fireworks on that page. Fireworks that not only wow, but make people want to take action without taking 10 years to think about it, talk to you first, or look at every other option out there. 

In the website trip, we’ll be focusing on (you guessed it) your web copy. Here’s what that looks like depending on the size of your website.

1-Page Website

How fun size of you. We can write your one pager and you have a good bit of space to add on: 

- A Brand Messaging Deck
- A Long-Form Sales Page
- A Pitch Deck
- Your Welcome Email Sequence


2-3 Page Website

It almost fills the space, but it’s still a site on the smaller side. You’ll probably be able to also get: 

- Your Welcome Email Sequence
- A Small Sales Page
- Your Services Guide


4-6 Page Website

We’ll be using your entire trip for a website this size. Hope you’re ready for a site that really does all of the talking for you.

The Sales Copy Trip

You know the language around your offers just isn’t doing it for you. It’s kinda bland. Not activating people to buy. A bit confusing. And sure as heck isn’t leading them into a complete love affair with literally everything you sell. Are my standards high? Nope.

In the sales copy trip, we’ll be focusing on your sales assets such as your long-form sales page, multiple medium-length sales pages, your freebie, or sales emails. We’ll talk about positioning all of these offers and writing the actual copy needed to sell these. 

What’s (usually) included in the sales copy trip:

  • 1 long-form sales page or 2-3 medium-length sales pages

  • A freebie or low ticket offer opt in page

  • A sales email sequence

Is it customizable? Of course. That’s why we hop on a call. So I can let you know if your needs are possible in a day trip or if you’ll have to take me to the Maldives for a week. Oops, guess I’ll go get my swimsuit.

The power of copy that hits

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Testimonials

  • Alisha - The Social Impact

    “I looked through a lot of copywriters and you just had that zing. You weren’t boring and could clearly capture a creative tone of voice really well. Plus, you’re an absolute professional. When I was reading through the copy you wrote for me, I thought ‘Damn, I want to book in with me!’ When I showed the copy to my business coach, she said ‘Your copy, honestly…you may not even need to book them in for a discovery call, it’s that good.’ YOU ARE A GEM!”


    ★★★★★

  • Spencer Rosen - Home Energy Academy

    “Before working with Lucy, I had a tough time translating who I am and the value I provide into everyday people language. I was drawn to her fun, playful copy and she really got into the world of my ideal client. She was super productive on our VIP day and found a great balance between taking direction and powerfully implementing strategies that she knows work.’


    ★★★★★

  • Emma Terrazas - Health and Life Coach for CEOs

    Emma Terrazas - Health and Life Coach for CEOs

    “I loved the sass and fun in Lucy's copy and needed her to help me find my sass, so my site could be engaging and memorable. She's a super-strong communicator. She's fast, relaxed, and straightforward + her creativity with words is off the charts impressive. She was so receptive to my ideas and was ultra-transparent throughout the entire day. I know it sounds cheesy, but she is truly my write hand woman.”


    ★★★★★

  • Melanie Aubert - I Am A Rich Man

    “I've worked with a copywriter before, but they had a really hard time nailing my voice so the copy never got finished. When I was referred to Lucy, I was SO ready to re-do it all. Let me say, Lucy is so fast and FUN. After seeing what she did in a retreat, I can finally sleep again -- I'm not exaggerating. I can't wait to work with her again!”

    ★★★★★

  • Rose Marie Iskowitz - ClickStartBiz

    I’m the kind of person who has tons of ideas and can’t possibly implement them all by herself. I’m happy to delegate but it’s not always easy finding someone who ‘gets it.’ The results after working with Lucy on a VIP Writing Day were insane. She is laser-focused and accomplishes a lot in a short amount of time. When she asked me what can be improved about the service, I just said, “CLONE YOURSELF.” Hiring her to get web copy off of my to-do list was such an amazing feeling.


    ★★★★★

  • Chelsea Murn - Expand With Chelsea

    “I did not want to take the time to write my own copy. So when I saw the kickass copy on Lucy’s website, I knew I would not be the one to write my site. And things happened FAST. I had an entire website written in just 2 days. She saved me so much time and energy and now I can spend that energy with my clients and thinking of creative ideas for the business. A great experience! She really listened to me and was super fast and professional.”

    ★★★★★

Copy shifts your sales from manual to automatic.

When everything you want to say is clearly communicated, your directive moves from selling your thing to building more of what the world craves.

Meet Your Writer

Hi, I’m Lucy

There are a lot of things I’m not good at. Navigating cities. Optimizing space in a dishwasher. Drinking water consistently. Nope. Can’t do it. But at the same time, I know my strengths. Writing personality-packed copy that converts. And doing it quickly. My secret: Lots of momentum and a brain that gets into multi-hour-long flow states with ease (thanks ADHD + copious amounts of chocolate). That’s why I love these Day Trips. When we cut out the back-and-forth and focus on your brand for an entire day, the result is copy that makes you fall asleep with happy tears and a heavier wallet.

Are you the right fit for a day trip?

Nothing’s worse than incompatible travel friends

You’re ideal for a day trip if:

  • You’re a fast mover with high standards but definitely believe 95% is 100% when it comes to anything business-related

  • You feel clear on your business and have a lot of rambles swirling around, but need a f*ck-ton of clarity when it comes to putting that sh*t on paper

  • You value getting a lot done in a little bit of time (I see that efficiency kink)

  • You’re confident in your ability to read over things, make comments, and respond quickly within a 4-hour period

Maybe. Maybe not.

And you might rage post about me if:

  • You’re a perfectionist who believes in doing things slowly and methodically

  • You have no idea what you even want to say or sell and need someone to define the overall strategy behind your business and direction (book an extended strategy session too and I can help with this)

  • You’d rather have a set number of deliverables and no ambiguity because it makes you feel stressed (believe it or not, I do offer traditional project timelines too)

  • You need a lot of time to digest things and don’t like any sort of time pressure (if this IS you, don’t click off yet, there’s an add on that may pull you to the dark side aka my side of loving the f*ck out of done-in-a-day offers)

I’m ideal, let’s do this

↗

I’m ideal, let’s do this ↗

The million dollar question

How do you write so fast? Do you use ChatGP– don’t you dare finish that sentence

I sew my own clothes.
I’ve never danced naked in front of the mirror before a shower.
I prefer the taste of dates over dessert. 

What do these 3 things have in common? If you say them, no one’s believing you. So you can imagine the pushback I get when I say my writing is GPT-free. 

Do I use it for brainstorming, distilling, thinking of puns, and proofreading? Obviously, I’m a modern woman. But the actual writing? From a blank Google doc. I’d way rather write something that’s human, sarcastic, creative, and interesting than have to translate robot words into any of those things. 

We get a lot done in a day because I’ve written 100s of pages of copy for irreverent brands and personality-packed women. Not because I know how to copy and paste.

Ditch the old way of writing. Book a Day Trip.

Work with me for a day and get web copy that makes you feel things. But more importantly, makes your website visitors do things.

Step 1: Pick Your Trip

We can absolutely customize it

Base Investment: $3950

The Brand Messaging Trip

A brand messaging deck where I’ll write out your:

  • Mission Statement

  • Company One Liner

  • Problem Articulation

  • Solution Articulation

  • Differentiators Defined

  • Ideal Client Avatar

  • Product Suite Articulation

  • Brand Values

  • Headline Bank

  • IG Bio

  • Founding Story

  • Founder Bio

  • Brand Voice

  • Brand Voice Application 

If there’s remaining time, I recommend having me write:
→ Your home page
→ A welcome sequence
→ More headlines for your upcoming content
→ A short/medium length sales page

The Website Trip

1-Page Website
How fun size of you. We can write your one pager and you have a good bit of space to add on: 

- A Brand Messaging Deck
- A Long-Form Sales Page
- A Pitch Deck
- Your Welcome Email Sequence

2-3 Page Website
It almost fills the space, but it’s still a site on the smaller side. You’ll probably be able to also get: 

- Your Welcome Email Sequence
- A Sales Page
- Your Services Guide

4-6 Page Website
We’ll be using your entire trip for a website this size. Hope you’re ready for a site that really does all of the talking for you.

The Sales Copy Trip

What’s (usually) included in the sales copy trip:
- 1 long-form sales page or 2-3 medium-length sales pages
- A freebie or low ticket offer opt in page
- A sales email sequence

Step 2: Pick Your Add-Ons

An Extended Strategy Session

Need help coming up with an offer, clarifying your offer suite, diving into your overall positioning, or crafting the language around your differentiators? Book an extended strategy session for 90 minutes together the night before instead of 30 minutes together right before your day. 

Investment: +$650

A ‘Sleep On It’ Next-Day Hour 

If you love the idea of a done-in-a-day offer but know you’re someone who likes to sleep on things before making them final, this add-on lets you have the night to make more comments on the doc. You’ll get another hour of my time the next day for me to go in and make those edits for you. 

Investment: +$400

A Mini Trip 

You’re in full makeover mode. You know you need what we can do in a trip, plus a little bit more. Maybe you’re craving a brand messaging deck on top of your website copy. Or you’d like me to do your website and 2 sales pages. Add on a mini trip and we’ll keep going for a total of 6 hours– capitalizing on that momentum and giving you way more copy in the process. 

Investment: +$1900

FAQ’s

  • The best part about the Day Trip is you get me for a day, I take no breaks, and I write all of the copy you need, so we can customize the to-do list to your exact copy wishlist. I’ll give you an estimate of what we can get done in our Pre-Trip Planning Call so there are (minimal) surprises. 

    Peek at these sample trips to see what your Day Trip could look like:

    The Brand Messaging Trip 

    A brand messaging deck where I’ll write out your:
    Mission Statement
    Company One Liner
    Problem Articulation
    Solution Articulation
    Differentiators Defined
    Ideal Client Avatar
    Product Suite Articulation
    Brand Values
    Headline Bank
    IG Bio
    Founding Story
    Founder Bio
    Brand Voice
    Brand Voice Application 

    If there’s remaining time, I recommend having me write:
    → Your home page
    → A welcome sequence
    → More headlines for your upcoming content
    → A short/medium length sales page

    The Website Trip 

    1-Page Website
    How fun size of you. We can write your one pager and you have a good bit of space to add on: 

    - A Brand Messaging Deck
    - A Long-Form Sales Page
    - A Pitch Deck
    - Your Welcome Email Sequence

    2-3 Page Website
    It almost fills the space, but it’s still a site on the smaller side. You’ll probably be able to also get: 

    - Your Welcome Email Sequence
    - A Sales Page
    - Your Services Guide

    4-6 Page Website
    We’ll be using your entire trip for a website this size. Hope you’re ready for a site that really does all of the talking for you. 

    The Sales Copy Trip 

    What’s (usually) included in the sales copy trip:
    - 1 long-form sales page or 2-3 medium-length sales pages
    - A freebie or low ticket offer opt in page
    - A sales email sequence

  • Yep! If you want to book 2 trips back-to-back (or with a few days in-between, depending on my availability) you’ll get a $250 credit applied to the total. You can team up with a business bestie or partner to share the love and each take a day.

  • I drink a sh*t-ton of Monster, and we bang this out. The real answer is that it depends on how far off we are. I’m happy to shift my usual hours a bit, but if you’re on the other side of the world, I’d recommend booking my copy in a week offer to reduce some of that stress. 

  • Absolutely! It’s a 50% deposit to secure your day, then you can pay the rest of the amount 2 days before your day is scheduled. 

  • This one is completely up to you. Some clients prefer I take on the persona of an Energizer bunny and just keep writing. Others like things a little more polished. Post-day edits are not included, but I send each piece of copy as soon as it’s completed. I’ll encourage you to read it over and send it back to me if you’d like edits. Keep in mind, though, the more edits you ask for, the less copy I’ll be able to produce during our day together.

  • You’ll want to be available to respond to my texts/voice notes, read over copy, and make comments in the margins for me to edits. It’s rare that I hop on a call with a client after our kick-off call to start the day. Ideally, you won’t be out or in meetings, but I encourage you to tackle some pesky admin tasks while I write so you can still have an efficient work day. 

    If you can’t be available for a 4-hour chunk, I’d recommend checking out The Escape aka my copy in a week offer.

  • Get in contact right here and check off ‘The Day Trip’ on your form. Then, on our call, you’re welcome to tell me what you need so I can estimate what we’ll get done. We’ll also finalize your day on this call and BOOM, you’re on your way.

  • Yep, I wrote this page in about 90 minutes.