Your messaging superpower is

Illumination

Lucy, wtf is illumination?! I wanted fun energy or magnetism or uniqueness. Ok, ok– hear me out. With a naturally acute and very zoned-in lens, you can discover things in people that they’ve never been able to uncover. People might refer to your brand as smart, quick, or educated because they feel like you just get it. You definitely lean on knowing your sh*t a lot and between you and me you’re kinda appalled that other brands with half the knowledge are out there spewing what they’re spewing. Oap. But behind that sometimes formal and professional lens is a brand whose product backs up (and raises) the marketing x100. So lean on THAT.

This superpower means

  •  You tend to put a lot of focus onto what you’re delivering and offer development, feeling this deep knowing that it will sell itself if you simply find the right people and give them the scoop. And usually, you’re right. 

  • Within minutes of someone interacting with your brand through a masterclass, podcast episode, or long-form video they know that you are the real deal. Chances are, they’ll often share any media where you’re sharing your expertise. 

  • You’re a brand people often seek out after they’ve tried the flashy option. You’re kinda like the rock of your industry. Everyone knows you’re really good, but sometimes it takes a few tries for them to actually get to you.

illumination

People probably tell you

  • You just get it. 

  • She never misses. 

  • That just blew my mind. 

  • Thank you for that reframe.  

  • Yes, you nailed that.

Biggest weakness

The illumination brand can easily tip into blandness if it’s not careful. With a focus on delivering instead of marketing, it’s easy for you to tone it down, thinking you don’t want to diminish your expertise with gimmicky marketing moves or some overly sappy pet names on the sales page. But by wanting to avoid this, you also struggle to activate people into moving and buying, despite the fact that they clearly see your expertise. 

And you’re probably one of the best people in your industry at what you do so with a stronger brand voice you could help way more people.

Room for expansion

You have the hard part down. Having a really f*cking good offer or product. Now we need to turn all of that attention and focus onto the snappiness of your marketing. Some things you can do are: 

  • Loosen up your messaging by speaking what you want to say into a voice note before writing your copy. This way it feels like you’re talking to a friend instead of writing a corporate document. 

  • Talk about the value, transformation, and benefits your offer provides instead of the specs and features. This way you can paint more of an experience around the product instead of simply stating what it is and what it does. 

  • Start looking at brands that activate you to buy. That expensive latte powder that’s sitting on your kitchen counter. Those shoes you def didn’t need. A subscription to power yoga that makes mornings way sweatier. What made you buy those? Learn from brands that were selling non-necessities, but did it so well.

The hard truth you may be avoiding 

Your business is blending in because it’s bland. You think your expertise, product, or service will sell itself because it’s very good, but you’re not getting the attention you need because your messaging is holding it back.

If you want to be people’s first choice, pulling them in faster, here’s what needs to happen. 

  • You need to focus less on credibility, results, and features– shifting the conversation to conviction, storytelling, emotional resonance, nuance, (maybe) humor, and engaging sentence structure. 

  • You need copy that’s smart and strategic, but also digestible, fun-to-read, and perfectly in line with what your ideal person is craving (not just what they’d benefit from). 

  • You need to infuse more of those sprinkles into your copy. The kind of stuff that pulls people in and makes them want to read more, deepening their connection with you. This looks like a stronger brand voice, more tangible examples, or a more conversational style. 

Match the power of what you’re selling with the effectiveness of how you’re talking about it.

Spend a day with me and let’s rewrite your most pivotal pieces of copy to make people want your offers as much as you think they need them.

During The Day Trip, we can:

Path 1:

Write Your Entire Website

I’m talking 4-5 pages and *maybe* a little extra time for a welcome sequence.

Path 2:

Write Your Entire Sales Funnel

A juicy sales page for that offer AND your opt-in page for the freebie that goes with it. AND some sales emails.

Path 3:

Craft Your Brand Messaging

And create a deck to house your foundational messaging. Then, we can use that extra time to rewrite your home page.

See some Day Trips in the wild. Because no one can produce what I do in one day. That’s my superpower.

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The Day Trip

Next step, let’s talk. You have a $100 credit to use on any offer if you grab it in the next week.

DM me on Instagram to kick off the convo. I’ll give you a custom idea for what we can get done in a day together. Let’s see if The Day Trip makes sense for you to add the engaging part to your natural excellence. If it’s not, easy, I’ll recommend something else.