The Web Copy Flight Path
Where a DIYed website turns you into the wealthiest, truest, and most memorable version of your CEO self
The Web Copy Flight Path is the premier written course for verbally-minded, personality-packed CEOs who want to write a professional website that cuts through the noise and sets them up to scale.
Become the pro copywriter. Get the results good copy seems to do with its eyes closed.
As Seen In:
COACHES & SERVICE PROVIDERS
How many times have you tried writing your own website, only to scrap the damn thing, insult a blank Google doc, and keep your medium-site for the next 9 months
…only to keep working way too hard to draw in your ideal client and prrroomising to hire a copywriter one day?
(aka you know your site needs work but due to time, budget, fires that start, and more important things– writing your site gets pushed to the bottom of the to-do list)
But the issue is your website messaging isn’t something you invest in when you’re thriving. It’s the #1 thing you need to thrive.
Why? A ‘meh’ website holds you back because it’s the foundational way people connect with you when they enter your world. If yours isn’t pulling its weight, you may notice you’re:
Getting pretty good IG engagement, but not much else
Settling for a ghost-town inquiry form and subpar number of leads
Drawing in non-ideal clients
Getting passed over by the people who would be a great fit for you (#client-crush-rejection-sucks)
Struggling to book sales calls, but almost always making the sale after a 45-minute call
Fearing bigger moves because something in your business always feels ‘off’ or ‘not strong enough’
Yet, we always find a way to blame our mindset, offer suite, process, or literally anything but the elephant in front of our blue light glasses– our messaging.
We love a good coach. But I’m stealing you from her for this one.
When your website is doing the heavy lifting, everything in your business feels lighter. Dream inquiries come in overnight. Sales notifications *ping* when you’re deep breathing in a eucalyptus steam room. Bigger opportunities seem to fall into your lap.
The Web Copy Flight Path will help you:
Write a website using the format I’ve used to write 100s of websites for 6 and 7-figure earning service-based business owners and coaches
Finally get clear on your voice and write in that flowy, easy, conversational way instead of the stiff, English class way we all somehow mastered + now need to unlearn
Confidently charge forward in your business, because you know your website is propelling you to soar
Leave a lasting impression on anyone who enters your world. Especially your ideal clients.
Make more money. Because having a memorable website and brand presence means you are the dream hire every time your people are ready to buy.
The Web Copy Flight Path is the fast-track to DIYing website copy. Because you have a clear map that shows you what to do, then empowers you to immediately do it— making the deliverable at the end of the course your website, not just knowledge.
Trust me, the words will start pouring out of your brain like a fountain once ya get going.
Turn on the verbal faucet. I wanna sneeze headlines.
➛
Turn on the verbal faucet. I wanna sneeze headlines. ➛
Everything you want starts with your website.
Those dream clients who find you and sign within 3 days? They need something to stalk and fall in love with what you do.
Those huge opportunities that seem to rain on other business owners? Their website created credibility for them.
No convincing-energy sales calls? Let your website do all the convincing, so you’re only left with the ‘when-should-we-start’.
Leads coming in like total hotcakes? First, your website needs to ooze hotcakes because pancake bland, safe, and corporate is holding you back.
How It Works
4 sections. 4 pages. 1 website. We go section-by-section for each page in this written course, breaking it wayyyyy down.
First, you get a format.
Then, you see how it’s done.
Lastly, you write.
This isn’t a plug-n-play madlib that makes you sound like an articulate carbon copy. We’re going into your voice. Your humor. Your writing style. Your vibe. And you’re writing something that rivals a professional, custom-written website.
What You’re Writing
Your Home Page
The first impression. The should I stay or should I go? Make this captivating and cut through all the Internet noise.
Your About Page
People want to see you. Connect with you. You’ll learn how to tell a damn good story that leads to tears and laughter, but also action.
Your Work With Me Page
List out your offers in a way that makes ‘need this now’ the default. Do this page well, your sales calls turn into micro-convos.
Your Contact Page
A throwaway page? I prefer the term, last chance to make your potential client feel something before they become a lead. The stakes just got way higher.
The Final Web Copy Doc
You get space to scribble, but when it’s official, we make it official. Put your best version of each section here, then send this thing to your designer (or flex your own design skills)
The Web Copy Flight Path is your ticket to writing an effective website that puts your best, different, and impact on full display.
Getting the press opportunities. Attracting the dream clients who found you while you were on vacay. Sticking in someone’s mind for months. Scaling from an epic foundation.
Those achievements come from a great hire. Your website.
She’s the you who’s on 24 hours a day. At peak energy. Oozing the best of what you have to offer. Make her epic.
Let’s talk investment
Hiring a copywriter is worth it (duh!) but it’s expensive. Working with me to write your website starts at close to $3K.
Working with my exact framework, lovingly-direct written voice, and copy secrets to pull out the best of your voice — 1/10th the investment.
A great choice for a newer business owner. Or someone who wants to save some money. If you don’t care about the money, and truly just want to write your site to reflect your exact humor + style, then the savings are the cherry on top.
A Copy Flight Path Case Study
Get the Web Copy Flight Path
The Web Copy Flight Path
You will get lifetime Access to the Web Copy Flight Path written course, which includes:
Your Home Page
Your About Page
Your Work With Me Page
Your Contact Page
Your Final Web Copy Document
Investment: $295
The Web Copy Flight Path
+ The Business Class Upgrade
On top of lifetime Access to the Web Copy Flight Path written course, which includes:
Your Home Page
Your About Page
Your Work With Me Page
Your Contact Page
You’ll also get:
- 4 weeks of 1:1 voice note access to Lucy to ask copy questions while you write
- x4 copy submissions to have Lucy read your copy and provide verbal edits