The Brand Voice
Takeoff Guide
Define your brand voice to stamp the online space with your clear, unique, and memorable this is ME verbal brand
The Brand Voice Takeoff Guide is the foundational written course for verbally-minded, personality-packed CEOs who want to step into a memorable brand voice and propel themselves into the minds and ‘hell yes’ decisions of their ideal clients.
Set your messaging foundation. Get the results strong messaging seems to do with its eyes closed.
As Seen In:
COACHES & SERVICE PROVIDERS
How many times have you tried writing your own copy or explaining your business only to realize you’re rambling industry jargon, talking around what you do, recycling the same bland one-liner, and struggling to say something that makes you think damn, I’d hire me.
…only to keep blaming your personality or lack of ‘selling skills’
Put that pointy-finger down, your Myers-Briggs letters are not to blame. Everyone has the power to be interesting online. But your brand voice is an intentional process, not good genes
The sales-magnetizing step that’s easy to forget
Bring in The Brand Voice
When we try to write things for our business, we’ll often pull up a Google doc and get going, only to realize we’re rambling on and making ourselves bored with what’s going on the paper (eek!)
So what do we do? Pull in a copywriter. Hire a coach. Blame our saturated industry. Work harder. Redo our offer suite (again). Keep launching until we’re yawning on our own story slides.
Before you pour thousands into any of these solutions, let’s talk about your brand voice. Aka your verbal brand. A weak or non-existent brand voice can lead to things like:
Struggling HARD to write good copy. Doesn’t matter if you’re a good writer, the words are not wording in a zesty way no matter how many candles you light.
Feeling invisible online. You put out content and get visible but you feel like a ghost who can’t grasp attention.
Having an inconsistent customer journey. Someone gets your corporate email template. Another client sees your funny side on the sales call. And that lead? They’re tuned into your ultra-empathetic webinar.
Marketing that straight-up isn’t working. Try building a house without a blueprint. That’s like running ads without a consistent brand voice that knifes through the online noise
When your messaging isn’t hitting the spot, getting visible and attracting your people can feel like yelling into a void. Your brand voice is your ticket to memorability. People are connecting with you immediately. You’re standing out with ease. Making sales simply by being you.
The Brand Voice Takeoff Guide will help you:
Channel your inner messaging strategist to create a foundational verbal brand to propel your next business era.
Want to buy from yourself because everything you sell sounds so juicy, you start feeling jealous of the clients who get to experience it.
Write a brand voice guide and define your foundational messaging, using the format I’ve used to create 100s of verbal brands for 6 and 7-figure earning service-based business owners and coaches.
Finally get clear on your voice and start writing in that flowy, easy, selling-to-a-friend way instead of the stiff, English class way we all somehow mastered + now need to unlearn
Confidently charge forward in your business, because you know your brand voice is cutting through the noise and attracting your people.
Raise your prices because you’re suddenly the go-to, I NEED her woman and now you have a waitlist of people who want the chance to experience you.
Leave a lasting impression on anyone who learns about you and your offers. Especially your ideal clients.
Make more money. Because having a memorable business that’s clear + zesty means you are the dream purchase every time your people are ready to buy.
The Brand Voice Takeoff Guide is the fast-track to DIYing your verbal brand. Because you have a clear map that shows you what to do, then empowers you to immediately do it— making the deliverable at the end of the course your brand voice, not just knowledge…
Trust me, the words will start pouring out of your brain like a fountain once ya set this foundation.
Set the foundation. Turn on the verbal faucet.
➛
Set the foundation. Turn on the verbal faucet. ➛
The power of your brand voice
Someone finds you and signs within 3 days? They immediately connected with you and remembered you during their doom scroll sesh.
Those high income months that happen for your coach crush while she’s on vacay? She’s herself on every customer touchpoint so no matter how someone finds her, they get sucked into her world.
People selling themselves into your offers? Hard not too when your brand voice is so damn clear and convincing.
Leads coming in like total hotcakes? Hotcake brand voices have a way of making great business models elevate into total attraction magic mode.
How It Works
Define your brand voice. Craft your foundational messaging (looking at you, mission statement, offer one-liners, and bio). Finalize it on your own messaging guide document.
We go step-by-step for each aspect of your brand voice, breaking it wayyyyy down.
This isn’t a plug-n-play madlib that makes you sound like an articulate carbon copy. We’re going into your voice. Your humor. Your writing style. Your vibe. And you’re creating a verbal brand that rivals something I’d craft for my clients.
Peek Inside My Written Teaching Style
Your business is too strong to be the world’s best kept secret. Your brand voice makes your genius loud, proud, and profitable.
Hitting the sky-high sales months. Attracting the dream clients who found you while you were OOO. Scaling up without upping your time spent selling. Achieving product market fit through a messaging shift instead of burning the whole thing down.
Those achievements come from a great foundation. Your verbal brand.
She’s the you who’s on 24 hours a day. At peak energy. Oozing the best of what you have to offer. Make her epic.
Let’s talk investment
Hiring a copywriter is worth it (duh!) but it’s expensive. Working with me to craft your brand voice is a 4-figure investment.
Working with my exact framework, lovingly-direct written voice, and copy secrets to pull out the best of your voice — under $200.
A great choice for a newer business owner. Or someone who wants to save some money. If you don’t care about the money, and truly just want to do this work yourself, then the savings are the cherry on top.
A Copy Flight Path Case Study
Get the Brand Voice Takeoff Guide
The Brand Voice Takeoff Guide
You will get lifetime Access to the Brand Voice Takeoff Guide written course, which includes:
Defining Your Brand Voice
Writing Your Foundational Copy
Finalizing Your Verbal Brand