Messaging Consulting

Cut through the noise with your verbal edge

That heart-pounding euphoria when you’re excited to buy. 

It comes from words.

Words let you feel. They compel you to act. They inspire you to move. They make you remember. They always pull you back in. 

But it’s not just what’s said. It’s how it’s said. It’s when it’s said. It’s the voice that lies under the joke. The human that transcends the words on the screen. The conversation between you and your potential buyer. The quirky mannerisms. The competitive edge. The razor-sharp clarity. The intersection of adoration and persuasion. 

That’s your messaging. 

Master it– you have 0 competitors.

The power of having a CMO (Chief Messaging Officer)

A lot of people on your team touch messaging. You scribble your mission statement on a sticky note, then put it on your Instagram bio. Your coach peeks at your sales page and offers some feedback. Your VA writes captions for you (or let’s be real, your new teammate, GPT). You even hire a copywriter to up conversion on your website. 

But sometimes, you can’t shake this feeling that your business feels ‘off.’ 

Your brand is defined as fun, empathetic, and casual, but your brand voice feels too stiff and a bit safe. 

Your offers do well, but you don’t have those concise, differentiated descriptions that make your ideal buyer know they’re in the right spot as soon as they lay eyes on what you’re selling. 

Your mission is relatively clear to you, but you find yourself straying in the name of experimentation, not really sure how to find the thread between everything you’re doing. 

You’re making good money, but hitting a wall whenever you try to expand into that high-ticket zone, raise your prices, or pivot into something that feels more aligned. 

You have an engaged audience, but you want an army of people who will consistently mention your business in important rooms. 

Your eyes are on the best of your competitors, watching them create a movement. You’re happy for them, and you’d secretly love more of that playful envy for your brand. 

Everything is going well. But you want a competitive edge that shoves you into a new tier of growth, influence, and recognition. 

This is what I need

➛

This is what I need ➛

Messaging is the concrete that fills this gap of where you are and where you want to be.

And when you pour messaging consulting into an already strong business model, you:

  • Solidify your positioning in the place you want it to be (not the place your non-ideal clients pigeonhole you into)

  • Craft and implement a brand voice that creates connection and desire in peoples’ bodies, so they remember you whether they’re buying now or 10 years from now.

  • Move into a new tier of business. One where your influence is expanded and your competitors become non-existent. It’s you playing in a world where you’re the only clear choice for your ideal client.

What’s included under the umbrella of messaging consulting

As your strategic partner, we can work on:

Brand Voice

This includes defining how you want to sound online, merging your personality with your brand, creating a brand voice guide, and tweaking your current copy to be more in line with your ideal voice.

Unique Value Propositions and Differentiators

Aka why you’re truly the best decision in your industry. We’ll nail down what makes you different, how to communicate those advantageous differences, and what you need to tie in those differences with the unique ways you add value.

Competitive Positioning

Where people see you in the market. It’s the make or break for people’s perception of you, your prices, desire toward your brand, and how your brand is compared to others. All of these things are completely within your control.

Communication

Sales calls. Content. DMs. Emails. Random guy in an elevator. New hires. There are so many moments when you’ll have to communicate what you do in a way that gets people excited. By working on this, you’ll never give the dreaded ‘I help’ answer again.

Foundational Copy

This includes your mission statement, tagline, Instagram bio, elevator pitch, headline, title, and 3-sentence ‘how you got here’ story. These little pieces of messaging pack a big punch as you try and scale up, so let’s make sure they’re hook-y.

Ideal Client

Product-market fit is the #1 thing that turns good ideas into companies. But to do that you have to know a) your market and b) how to talk to them. By defining your ideal client in a deep, relevant way you can start speaking right to them in everything you do.

Yes to this

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Yes to this ➛

  • Chantal Stevens - With Chantal

    “I struggle a lot with nailing down my niche and staying focused in my writing. On top of that, I sometimes worry that I’m oversharing or not making my CTAs strong enough. When I saw that Lucy was offering these, I fell in love with the idea. So many times, I’ve wished I could just pay someone to look at my website content and tell me if it’s good, if it flows, and what I need to change. On the call, I loved how to-the-point and focused she was. She gave me so much information. After the consulting session, I felt super clear on the direction I should take my business and what I need to showcase on my website to become a leader in my industry. I’m so excited to dive into my expertise now! “

  • Andrea Dickerson - Faded Plains

    “Making sales was my big reason for doing the consulting session. I needed to get professional eyes on my website to see if my copy was what was holding back my sales. I loved the idea of a consulting session because I wasn’t afraid of the ugly truth...I had to know if my copy needed help and how to change it. No sugarcoating. She gave me very doable actions that I can take to correct my copy and make it convert. Now, I’m eager to get in there and make the changes she suggested. I’m ready to make my copy shine.”

  • Jordan King - Easy Scaling

    “Before booking Lucy for a consulting session, I was lacking confidence in my messaging angle and felt that my copy wasn’t optimized. I threw it together, and it had decent bones to it, but I really needed a second set of expert eyes to dial it in. I was able to make changes in real-time based on her suggestions. The consulting session is an absolute no-brainer price, and now I feel so confident in my sales copy. I know these changes are going to massively increase my conversion.

Messaging is the root of business issues that keep you up at night. That’s why fixing your messaging is a cure, not a treatment. If you invest in your communication, that investment pays back tenfold when everyone knows what you do and wants in on it.

How It Works

01.

You grab the messaging consulting package that feels good to you. Or you reach out to me on IG (@mywritehandwoman) to chat through what you’re looking to do or solve.

02.

I send the Copy Clarity Questionnaire to get a better feel for your business, how you drive value, your ideal brand voice, and overall goals.

03.

We book your session (or first session) and hop on Zoom to dive right into the root of the problem, allowing us to solve it with stitches, not a band-aid.

04.

We continue having sessions either on Zoom or asynchronously (i.e. if you need a brand voice guide written) until this new expansion period is navigated or the messaging gap is fixed.

Who I Consult

And how messaging consulting increases their impact

  • As the head of your business, a lot of messaging comes from you. The mission, direction, culture, feel, personality, and vision for your company all stems from the top. You set the tone for your messaging and a strategic partner can ensure you’re conveying your big picture to the world in a way that’s effective, efficient, and aligned.

  • Marketing and messaging go hand in hand. While you’re focused on strategically increasing awareness and conversion, bringing all of the pieces together– I can be your other half, making sure everything that’s being communicated with your audience is engaging, memorable, results-driven, and on-brand.

  • If you are working with a copywriter (or multiple) you know the power these wordy teammates have to stop scrolls and drive action. A messaging strategist thrown into the mix can set the tone, define the voice, position offers so they’re stronger sales pages, and increase the odds that the first draft is the final doc.

  • When you’re deep in a launch or revamp, there are lots of creatives making it happen. A strategic messaging role added to the team keeps the team focused on making sure each piece of creative is adding to the mission and messaging. This reduces gaps in verbal + visual communication and creates that aligned brand that makes your ideal client immediately see the value of your business.

  • As a coach or mentor, you want the best for your students. The best means their messaging needs to be on point. By giving your students that extra *zing* in what they’re putting into the world, they’ll get stronger results (and you’ll get better testimonials ;))

Meet Your Messaging Strategist

Lucy is the copywriter behind the brand My Write Hand Woman. She started her business straight out of college at age 21 and made 6-figures in her first full year. She’s worked with 100s of business owners on their messaging, including notable companies such as a product collaboration between Disney and Halo, Aden + Anais, Remote, Hunker, and Midori Bikinis. 

She’s also helped well-known coaches scale to 7-figures by crafting unique takes on programs, and writing memorable copy to position them as a highly-differentiated personal brand. Her no-holds-barred style to copy and razor-focus on clear messaging has landed her features in Thrive Global, Buffer, Authority Magazine, Ticker News, Nectafy, and CEO Blog Nation– along with episodes on prominent podcasts, such as THRIVE, Check Your Aesthetic, The 6-Figure Product Business, Talk With Renee Dalo, and Weddings for Real. 

She specializes in finding the ‘sticky’ aspects in your business. The aspects that’ll set you apart in the minds of your ideal client. She then uses her acute intuition to intertwine those into your messaging. Combining this with a love of ‘going there,’ making people laugh, and infusing raw human emotion into everything she touches– she’s consistently the secret wordy weapon behind some of the Internet’s most adored and recognized brands. 

How messaging consulting morphs your business into a movement

There is something needed and beautiful about having service providers who create impeccable deliverables and coaches who excel at holding space for breakthroughs.

But at a certain level, your business needs more than that. 

Messaging consulting is an in-depth, strategic process that consciously creates how you communicate, persuade, motivate, and inspire action in your audience. 

And if you can do that, you can command attention, sell with ease, and establish yourself as a force to be reckoned with in your industry.

Get Started 

Investment: $750 per hour 

FAQs

  • Yep, all sessions are recorded and hosted for 6 months for you.

  • Depending on what you need, we can use you hour to:

    - Write your foundational copy (i.e. mission statement, tagline, name of business, and elevator pitch)

    - Define your brand voice

    - Create compelling snippet copy for each of your offers

    - Strategize the messaging for your content

    - Position your business and offers through big picture language

    - Create ideal client avatars and define how you’ll talk to them

    - Audit your copy

    - Polish up a sales page or pitch deck

    - Create your ‘commonly used phrases’ to distribute to your team

  • Nope. I’ll absolutely get to know you and your business at a deep level, but in these sessions we hit the ground running – solving problems right off the bat. I’m actively giving opinions, rewriting things, and using proven messaging strategies as opposed to holding space for these realizations to come to you.

    Each hour, whether on Zoom or not, is action-oriented as we transform your messaging and consciously create the communication that has to be there to get you to your goals.