Your MESSAGING superpower is

Connection

You are a master of creating that ‘I got you’ feeling as soon as someone lands on your social media page or website. With a naturally empathetic tone, you know how to be a much-needed break from the stuffy, ‘all we want is your money’ business world. If creating community was an Olympic sport, you’d easily take home gold– then probably break the medal in 34 pieces for each woman in your network to have something for her desk. No wonder everyone says they’re your friend when all they did was like 1 Instagram post. Creepy. But not. You just have that ‘I know her’ thing going for you.

This superpower means

  • It’s easy for you to immediately get people to want to get to know you better when they land on your brand. You’re naturally warm and inviting– making your brand feel very human as opposed to corporate. 

  • You tend to gravitate towards marketing methods that preserve that humanness, and watching the world fall to bots and ChatGPT makes you wanna cry real tears sometimes 

  • You naturally write in a way that’s conversational, raw, and real– making it easy for you to put out posts that resonate with your community and invite lots of shares, heartfelt comments, and kind DMs

Connection

People probably tell you

  • I want to be your friend. 

  • I love your content. 

  • You really see me. 

  • I could hang out on your website forever.

  • When I met you, it was an instant follow.

Biggest weakness

By being so good at connection, it’s easy for you to slip into the bestie zone. That means people see you as a brand they love, but they don’t buy from you or hire you. They love your content because it makes them feel seen, but you’re not making them feel inspired enough to move. They’re not confident that your brand is the one that can solve their problems and facilitate the solution/transformation they’re craving– but they love the relatable one liners you always seem to drop. They think you’re fun, but one piece is missing to actually throw those (fun)ds at you.

Room for expansion

If you can maintain this connection, which you totally can because you’re you and add in the activation piece– people will want to be your friend and your client. 

What you need to do is:

  • Turn relatable ‘pain point’ content and ‘let’s dream together’ inspirational content into moments where you can position yourself as the person to take them from problem → new way of being 

  • Sell more. Straight up, you’re not pitching your offers enough because you’re scared of being annoying or overselling to your community. 

  • Add more clarity into your already fun brand voice. People like the vibe you’ve created, but so much of activation and moving people to buy comes from being so hyper-specific on how you’re going to change things for them. And to do that, you need to know this to a tee and articulate it in a specific, focused way.

The hard truth you may be avoiding. 

You’re a magnet for people who love you, but not for people who want to pay you.

You’re doing a lot of heavy lifting in your sales conversations, because you’re having to turn compliment DMs into ok, let’s talk buying– instead of interest DMs into which offer is right for you closing conversations.

If you’re ready to get out of the bestie zone and into the I’m paying her zone, this is what needs to happen

  • Your copy needs to shift from being relatable, likable, and cute to being directional, focused, clever, clear, and persuasive (without any ick, obvi.) 

  • You have to go all in on those value points and differentiators, putting that conviction you have in your heart onto the page so people buy faster. 

  • You have to sharpen your messaging, so it’s speaking to the buying process, instead of simply existing in a crowded space with the energy of a warm hug.

You’re already a magnet. A natural connector. Community creator. An empathetic soft landing pad in the aggressive online space. Make your business a magnet through The Day Trip.

Spend a day with me and let’s rewrite your most pivotal pieces of copy to connect and convert.

During The Day Trip, we can:

Path 1:

Write Your Entire Website

I’m talking 4-5 pages and *maybe* a little extra time for a welcome sequence.

Path 2:

Write Your Entire Sales Funnel

A juicy sales page for that offer AND your opt-in page for the freebie that goes with it. AND some sales emails.

Path 3:

Craft Your Brand Messaging

And create a deck to house your foundational messaging. Then, we can use that extra time to rewrite your home page.

See some Day Trips in the wild. Because no one can produce what I do in one day. That’s my superpower.

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The Day Trip

Next step, let’s talk. You have a $100 credit to use on any offer if you grab it in the next week.

DM me on Instagram to kick off the convo. I’ll give you a custom idea for what we can get done in a day together. Let’s see if The Day Trip makes sense for your rich bestie era. If it’s not, easy, I’ll recommend something else.