Your MESSAGING superpower is

Activation

You know how to make people move. One word out of your mouth, they’ve joined the gym, stopped smoking, and even blocked their ex who ‘still loves them.’ There’s something about you that when people are in your presence they feel motivated, alive, and on fire. Some might say you’re magical. Others might say you’re destined to be a coach. But everyone says they remember you. It’s physically impossible for you to water yourself down and blend in. What. A. Freakin’. Asset.

This superpower means

  • Creating interesting content and fun copy is pretty easy for you. You have a hot take, so you get a spicy carousel up. Not much to it. 

  • You don’t blend in. If someone has a couple of touchpoints with your brand, you’re in their mind. If you meet someone at a networking event, they’re flagging you down 2 weeks later because they see you on the street. 

  • You create very strong marketing campaigns. Your email open rates are high. You can hook people in with your ads. Story views are strong. Your podcast is poppin’ off. People want you in their world (and probably in their collab folder and publications too).

Activation

People probably tell you

  • You changed my life with that sentence. 

  • You are so cool. 

  • I want to keep up with your life. 

  • Something about you makes me wanna buy whatever you’re selling. 

  • Idk why but I’m in love with you.

Biggest weakness

‘Lucy, how can a brand like this possibly have a weakness?’ 

Here’s the thing. You’re kind of a one in a million brand. To be activating is such an asset when it comes to branding and marketing– you’re someone who can really go far. I’m not saying that to blow smoke up your booty. I’m saying that because if you’re not where you want to be right now when it comes to impact, visibility, sales, and growth– you have so many raw materials to get there with relative ease. 

Your weakness probably is in the realm of favoring hot takes over clearly differentiating yourself. Of focusing too much on the vibe and not enough on the customer journey. And being so fun when you show up, but maybe less fun when you sell. 

Find that gap, the world won’t be the same.

Room for expansion

If you can maintain this activation, which you can because duh you’re the embodiment of magnetic and charismatic while filling some of the gaps mentioned above then you’ll be living in a very different business. 

Here’s what I’d do if I were you: 

  • Get out there wayyyy more. You’re the person people can’t help but remember, but they need to at least have a touchpoint with your brand. Pitch podcasts. Go to conferences. Go LIVE once a week. Be everywhere. 

  • Focus on the boring clarity parts of your brand. What’s your offer suite? Does it make sense? Are any offers competing with each other? How can you tie in vibes when you’re directly selling these offers? 

  • Get really clear on your core message and go all in on THAT. Because when you’re everyone’s fav and the ‘fun, spicy one’ it can make your brand messaging unfocused, meaning people WANT to buy from you but they don’t know what they’re buying.

The hard truth you may be avoiding 

You have so much potential energy in your messaging and copy, but you’re not combining the best parts of you with clarity to fill those iconic business shoes that are literally begging you to step into them.

If you’re ready to move people at a bigger scale, this is what needs to happen. 

  • You have to put that spark on paper. I don’t mean your personality. That’s already happening. I mean the centralized core message that lights a wildfire in your people. The one that can’t be blown out. The one that makes them think about you more than any other brand. 

  • You have to move beyond emotions and step into clarity and precision. You’re the kind of brand that people want to gobble up everything it touches. The problem is there isn’t enough focus in your copy to make that gobbling easy (and extremely profitable). 

  • You need a centralized place that houses all of you. It’s impossible to be balls-to-the-wall on all day, every day. You need a website or landing page that’s so clear, you know you can send people there and they’ll buy just as fast as if they were talking to you in person. 

You’re already a vibe. Now let’s turn that attention into clients who sing your praises and buy everything you release.

Spend a day with me and let’s rewrite your most pivotal pieces of copy to put that full I need her energy into copy that sells.

During The Day Trip, we can:

Path 1:

Write Your Entire Website

I’m talking 4-5 pages and *maybe* a little extra time for a welcome sequence.

Path 2:

Write Your Entire Sales Funnel

A juicy sales page for that offer AND your opt-in page for the freebie that goes with it. AND some sales emails.

Path 3:

Craft Your Brand Messaging

And create a deck to house your foundational messaging. Then, we can use that extra time to rewrite your home page.

See some Day Trips in the wild. Because no one can produce what I do in one day. That’s my superpower.

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The Day Trip

Next step, let’s talk. You have a $100 credit to use on any offer if you grab it in the next week.

DM me on Instagram to kick off the convo. I’ll give you a custom idea for what we can get done in a day together. Let’s see if The Day Trip makes sense for you to fill those bigger spaces that I know you’re meant for. If it’s not, easy, I’ll recommend something else.