Your MEssaging superpower is
Innovation
Holy cannoli, you are Capital C Creative. You look at trending audios in the eye and smirk, knowing you used them before the creator even recorded it. But real talk, you’re not afraid to venture into the weird. Go for the bold. Try something totally different. Fall on your face. Then get back up and shake the Internet with some radically differentiated. When people say ‘don’t blend in’ you can’t help but giggle to yourself– because it’d be harder for you to blend in than rebel against every ‘should’ in the book.
This superpower means
You need a lot of quiet time to create and think through new moves in your business– but when an idea does hit, it’s almost guaranteed you’re going to get a lot of attention and hype as soon as you start talking about it.
People enjoy watching your brand. They have you saved, you’re usually one of the first stories that pop up when you post, and you’re in a lot of private chats behind your back of ‘look what this person just launched.’
You're basically immune to being boring. Sure, maybe your brand voice could use some tweaking, but you’re creating things that are so different– you’d have to try to have a snooze-y brand.
Innovation
People probably tell you
Girl, your brain, idk how you do it.
She never misses.
Mind. F*cking. Blown.
What a fun take on this.
How do you think of this stuff?
Biggest weakness
The curse of the innovation brand is clarity. Sometimes you’re so focused on doing things differently, people don’t know what the hell you’re actually selling. You’re so against using basic titles, you start pulling out Strategic Offer Concoctor and people are confused. You’re so afraid of being ‘just another business that does X’, you sometimes take a sharp left– going over people’s heads in the process.
Room for expansion
If you can keep your creative mind and double down on clarity, you will truly be unstoppable. Because the innovation part is arguably harder to teach. And to get more clarity, you can:
Do more market research. Someone like you always needs to keep the pulse on what your ideal client actually wants or else you’re going to go into your thinking cave and create something radical that’ll get you PR, but minimal sales.
Dismantle your boring-phobia. There’s a time to be clear and a time to be clever. Audit your CTAs, headers, and bio to ensure those high-impact moments are doing what they need to do to keep your ideal client on track to know what you do and why you’re the best, so they can take action.
Distill. Distill. Distill. When you’re all in on an idea that can change the world, you’ll talk about it for 2 hours because THEY HAVE TO GET THIS, IT’S MAGIC. If you can explain big ideas in a concise way, then you’ll actually get people on board instead of losing them in the weeds.
The hard truth you may be avoiding
You’re so in the weeds of offer creation and execution that all of your best energy is going into product or service, not crafting the language that makes your best creations a must-buy.
If you’re ready to have sales numbers that match the power and differentiation of your offers, here’s what needs to happen
You need copy that makes your offers completely digestible. No more leaning on phrases like it’s such a good offer, but people have to experience it to get it or nothing out there is like it, so it can’t be explained.
You have to create copy that’s written for your ideal client’s buying process and not how you want to sell it. That means creating language that they identify with, instead of positioning your offer based on where you want it.
Your copy needs to go all in clarity. The offer itself is already creative and clever. Your magic transformation comes when people get it, as soon as they read it.
Your creativity and commitment to excellence combined with clear copy? The world will freak the fudgecake out.
Spend a day with me and let’s rewrite your most pivotal pieces of copy to put that brilliance into clear copy that sells.
During The Day Trip, we can:
Path 1:
Write Your Entire Website
I’m talking 4-5 pages and *maybe* a little extra time for a welcome sequence.
Path 2:
Write Your Entire Sales Funnel
A juicy sales page for that offer AND your opt-in page for the freebie that goes with it. AND some sales emails.
Path 3:
Craft Your Brand Messaging
And create a deck to house your foundational messaging. Then, we can use that extra time to rewrite your home page.
See some Day Trips in the wild. Because no one can produce what I do in one day. That’s my superpower.
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The Day Trip
Next step, let’s talk. You have a $100 credit to use on any offer if you grab it in the next week.
DM me on Instagram to kick off the convo. I’ll give you a custom idea for what we can get done in a day together. Let’s see if The Day Trip makes sense for you to infuse undeniable clarity into offers the world needs more of. If it’s not, easy, I’ll recommend something else.