I was fired from my first job after 90 days when I wrote a 7-page manifesto on why the company would never be profitable.
Small talk doesn’t exist here
That woman is alive and well and reading this page. It’s on you to unleash her. It’s on me to get that sh*t on paper.
Before I spill more tea (about me)
Can we talk about you? 👀
You’re not a regular business owner. But you’re not a cool one either *gasp*. Because regular is boring and cool is also boring, because you’re trying to perform in a way that puts you in the popular crowd.
The best businesses don’t fit in any crowd.
They articulate their brand in a way that turns heads. Their founder (hi) is totally fine taking a hammer to the status quo and wearing the title too much. And that’s you.
You’re doing something different, and now, you’re trying to craft messaging that makes the different clear and clever. You’re at the point where you want to throw glitter on your messaging, not water– and you gag when someone tells you to be more professional.
Back to that whole getting fired in 90 days after writing a 7-page manifesto thing
And the rest of Lucy’s memoir
It was a Friday afternoon. I had just received my 11th (scathing) weekly progress report on how I misspelled “and” in the internal company Slack and needed to pay more attention to detail. So I broke. If I was going to have to scroll through epically unhelpful emails each week that were meant to shrink me, I was gonna fly.
7 pages. Very helpful. Very passive aggressive. Probably quite funny. Definitely will never post it. I sent it in on Friday at 4 pm. I was promptly fired on Monday at 9 am.
Lucy, you had to have seen this coming. That’s insane. – Said by, you, aka my very concerned potential client
Absolutely, but here’s the thing. This made me realize that I am relentless. So I started My Write Hand Woman with a healthy dose of spite, because I believe a business will be successful because of its strong personality, not despite it.
There I was.
New grad. Sitting on my couch in the pandemic. In my childhood home. Jobless.
My mom made me tea and sat down to chat next steps with me. “I’m never working for anyone ever again.” I said it and so it was.
I scaled My Write Hand Woman to $5K months in 90 days. A fun little nod to my 3-month disposal prior. My first full year, I had a 6-figure salary. I scaled quickly, crafting no-holds-barred messaging for women-owned businesses who refused to play small.
Soon, I was looking $30K months in the face and my clients were adding zeros to their revenue numbers just mere quarters after working with me. I know talking about money wins is so 2022, but when you’re a copywriter and your job is quite literally to make women rich using the English language– I think it’s pretty relevant.
But that’s only a piece. The fun part about what I was doing was I was putting small businesses on the map with messaging that put them in a class of their own. This allowed them to play in the realm of bigger opportunities right up there with much bigger companies.
When your messaging activates people to move, there’s nowhere to go except up. Closer to the impact you’re meant to be making. And closer to the business vision that used to feel like fairyland.
Now, I create unicorn brands through the power of messaging. The kind of brands that are so in their power. So irreverent. So intentionally thought out. So well written. So emotionally poignant. So freakin’ fun. That when you lay eyes on them, you’re under their spell immediately. In a cute way, of course. Not like some weird cult where you drink liquids and wonder how you ended up chanting in the Swedish woods.
I do this by combining my creativity with a highly strategic lens.
I’ll see pages of rambles and turn them into one strategic sentence that lands.
I’ll look at the offer that your audience is too dumb to understand and craft a sales page that makes people want it, not just get it.
I move so fast, I’ve been told it’s terrifying. Maybe it’s the ADHD or the fact that I’ve been writing since I was 6, published by 8. Words aren’t my love language, they’re my tool for getting those who are meant to be seen into spaces where they can’t be ignored.
I’ve ignited this gift by starting and selling a content writing agency in under 9 months and cofounding an app in the traveltech space that was so well-positioned, cold emails to join in got a 40% response rate.
I turn the needed into the irresistible. The can’t-be-tamed chaos into razor-sharp clarity. The best idea you ever had into what Forbes will be talking about next month. The can’t be done, into the what’s next. Because when you know how to speak something into existence and get that sh*t on paper, you become the voice that reminds other women that they were never too much– just too early.
If you don’t have well-articulated differentiators. You don’t have a business.
I’m kind and honest, not nice and booty-kissing.
I’ll spell mine out. But chances are, you’ll feel them everywhere.
Balls To The Wall Timelines
Long timelines are scared of me. With crazy turnaround times (like a day), projects stay high energy and you’re not sitting on ill-converting copy that’s leaving money on the table. Masterpieces don’t take time when you hire a copywriter who gets it.
Strategic Words That Sparkle With Simplicity
I don’t write pretty words. I’m here to solidify your positioning, untangle your most complex ideas, and write what’ll drive action. I play in the realm of creativity that turns heads, but underpinning it all is keeping the people who matter front of mind.
A Conviction Glow-Up
Where most messaging people stop at good words, I go deeper, writing for who your business is becoming. I brag about you before you’re ready and hand you a permission slip through sharp sentences that say, ‘go there, I got you.’
On a personal note
I knew we’d like each other
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